Plant-based meat company Redefine Meat announced five new products are now available at select Israeli restaurants and hotels. The “New-Meat” line consists of Redefine Burger, Redefine Ground Beef, Redefine Lamb Kabob, Redefine Sausage, and Redefine Cigar (a classic Middle East dish that wraps meat in pastry).
Redefine Meat uses 3D-printing technology along with ingredients it calls “Alt-Fat,” “Alt-Muscle,” and “Alt-Blood” to create whole cuts of plant-based meat that mimic animal-based meat. The company has also mapped out 70 sensorial parameters that let it control factors such as texture, juiciness, fat distribution and mouthfeel.
It should be noted that the products Redefine announced today are not whole cuts, but rather ground versions of meat. This is a pretty standard way for plant-based meat companies to enter the market because replicating the structure of animal meat with plants is way more difficult than creating a minced product.
And like Impossible Foods, Redefine Meat is first going to restaurants with its new plant-based meats. It’s “New-Meats” are available at: Hudson, Nam, Asif Center, Eddi’s Hideout, The Lounge, Sinta Bar, C2, Guesta, Joz & DanieBudega, and American Kitchen.
Redefine plans to expand New-Meat availability to Europe in Q4 of this year followed by U.S. and Asian expansion in 2022.
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