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Redefine Beef is a versatile and delicious New-Meat that is a true pleasure to cook with. With its delightfully juicy and meaty texture, it’s the ideal base for any dish with ground beef.

Redefine Beef is made with plant-based ingredients, allowing vegans and meat lovers to enjoy great meat-eating experiences without compromising on taste, health, and sustainability.

All Redefine Meat™ products are made from, non-GMO, plant-based ingredients, are antibiotic free, contain no cholesterol, and do not use any animal or animal byproducts.


Water, Plant Proteins (Soy Protein, Pea Protein), Coconut Fat (Fully Hydrogenated), Rapeseed Oil, Onion, Thickener: Methylcellulose, Maltodextrin, Flavourings, Salt, Barley Malt Extract, Spices, Colour (Beetroot Red), Cranberry Juice, Iron.

Nutrition Facts
Amount per 100gr (Quantity)
Energy 732KJ/176 Kcal
Total Fat 12g
of which saturates 7g
Total Carbohydrates 5g
of which sugars 0g
Fibre 3g
Proteins (gr) 10.5g
Salt 0.63g

Allergen information

Containing: Soy, Coconut, Barley-Gluten.
May contain: Nuts (Almonds, Brazil nut, Cashew, Chestnuts, Hazelnut, Macadamia nut, Pecan, Pine nuts, Pistachio, and Walnuts), Peanuts, Wheat-Gluten, Rye-Gluten, Oat- Gluten, Sesame, Celery, Mustard, Eggs, Milk.

Recommended Cooking Instructions
The product is suitable for eating only after roasting or frying as indicated in the preparation suggestion.
Thaw the desired amount for the intended portion in refrigerator.
Preparation suggestion in a pan:
Heat oil in a pan over low to medium flame, add the product to the pan and fry for at least 9 minutes until browned while mixing.

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